shopping for school uniforms

True Spirit is new private school uniform e-commerce site for K-12 students.

 
 
 
 

THE TASK

True Spirit wanted a new e-commerce site to help parents and students easily find uniforms at an affordable price.

Tools:  Sketch, Invision

2 week class project completed at
General Assembly, SF

December 2015

 

 

MY ROLE

User Research
Competitive Analysis 
Interaction Design
Wireframing
Prototyping
UsabilityTesting

 
 

 

the process

 

UNDERSTANDING PARENTAL CONCERNS

Before diving into the project, I organized my thoughts into a mind-map - one of the many ways that we've learned how to organize our thoughts visually.  

  • Are these items school-approved?
  • What is the price point?
  • Will my child will like it?
  • How many do I need to buy a year? 
 
 
 
 

COMPETITIVE ANALYSIS

To better understand the space that True Spirit would potentially enter, I compared the landing, product, section, and purchased pages across 5 competitors. 

Result

I found that many home pages are crowded with promotions and features, making it difficult to navigate. Also, many sites tend to have multi-paged check out processes.

 
 
 
 
 

testing & iteration

The best part about testing is hearing users talk through their process.  I was able to make seemingly small but impactful changes to my wireframes.  

 
 
 
 
 

THE FINAL RESULT