shopping for school uniforms
True Spirit is new private school uniform e-commerce site for K-12 students.
True Spirit wanted a new e-commerce site to help parents and students easily find uniforms at an affordable price.
Tools: Sketch, Invision
2 week class project completed at
General Assembly, SF
UNDERSTANDING PARENTAL CONCERNS
Before diving into the project, I organized my thoughts into a mind-map - one of the many ways that we've learned how to organize our thoughts visually.
- Are these items school-approved?
- What is the price point?
- Will my child will like it?
- How many do I need to buy a year?
To better understand the space that True Spirit would potentially enter, I compared the landing, product, section, and purchased pages across 5 competitors.
I found that many home pages are crowded with promotions and features, making it difficult to navigate. Also, many sites tend to have multi-paged check out processes.
testing & iteration
The best part about testing is hearing users talk through their process. I was able to make seemingly small but impactful changes to my wireframes.